Aveda Combines Ancient Wisdom with 21st Century Technology to Reduce Hair Loss

19 Dec

Invati

As aging women, we all worry about fine lines, wrinkles and thinning hair. Aveda has tapped into our fears and in January 2012, they are launching a new line called Invati, that is 97% natural and is proven to reduce hair loss up to 33%. This is amazing to have a hair care line that actual claims a certain percentage of hair loss reduction! Being in the industry, in order to claim something substantial you must have major proof – so needless to say I am really excited about this line.

Invati, which is Sanskrit for Invigorate, uses a Densiplex Complex, which blends ayurvedic herbs, turmeric and ginseng, to energize and rehabilitate the scalp around the hair follicles when massaged in. Aveda is sourcing the ingredient with an Indian company which organically grows ayurvedic herbs while supporting local communities.

Invati

The full line includes an Exfoliating Shampoo, $24 for 200 ml., Thickening Conditioner, $24 for 200 ml., Scalp Revitalizer, $60 for 150 ml., and Healthy Hair Daily $55 for 60 tablets, an herbal supplement said to support healthy hair, intended to be taken twice daily after meals.

Check out how the technology works in this video by Aveda. Tell Me More About Aveda Invati!

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